TENEDR

TENEDR is an experimental fashion studio that exists at the edge of softness and structure. Moro Studio collaborated closely with the brand’s founders to design an editorial-forward web experience that mirrored their design ethos. The website was built as a living lookbook — animated transitions, layered typography, and fragmented imagery guide visitors through the brand’s seasonal stories. We leaned into tactile UI gestures, integrating video-based motion, and ghost navigation to bring an otherworldly softness to the browsing experience. TENEDR’s relaunch has since led to increased showroom traffic and features in multiple digital fashion publications.