FORMA

FORMA is a conceptual furniture label focused on sculptural utility and brutalist forms. Moro Studio was brought on to create a distinct visual language that aligned with their obsession with raw texture and clarity of form. We designed a complete brand identity system including a typographic logo, icon system, and color palette rooted in concrete tones and architectural neutrals. The e-commerce site was built to feel gallery-like — with structured whitespace, staggered scrolls, and fullscreen imagery to highlight the materiality of each piece. The result was a minimalist but emotionally resonant brand that elevated FORMA from product-focused to collector-grade.